Woof & Whiskers is a Texas based pet products brand sold exclusively at H-E-B. I was part of the full service creative team that designed their pet toys, created content for social media & digital marketing, and in some cases, model.
Product Development
One of the creative solutions I was part of for this brand is product development. I concepted and curated a collection of pet products per season. This includes toys, beds, treats and more. This is the collection I concepted and designed for Fall 2024 which just hits store. You can find all of these toys at your local H-E-B.
Art Direction
Content creation is another creative solution I worked on with Woof & Whiskers. These are a few examples of some of the videos I concepted and art directed. As art director I also was responsible for set design, product placement, director, and in some cases, model.
Art Direction
In addition to videos I also art directed a few photo shoots for them. This photo series is a fathers day photoshoot we did to promote some of the seasonal toys for pet dads.
Graphic Design
In addition to art direction, I also created graphic solutions for the brand when needed. These are a collection of composite graphics I created for a halloween social post featuring some halloween toys.
