The San Antonio American Advertising Federation (ADFED) is a not for profit organization that has been around for over 100 years, providing education, resources, and support to the local advertising community in San Antonio, TX. As a board member, I contribute to the design and look of internal collateral, social media graphics and event preparations. This is the branding I created for the 2024-2025 Gala.
Brand Development
Every year ADFED puts on a gala for all of the local agencies in San Antonio to submit the work they've worked on all year up for consideration to win an American Advertising Award. This year we decided to make it all about SA (San Antonio), calling the theme: Keep It SA.
Art Direction
The logo included iconic Tower of America, one of the most well recognized building in San Antonio and the centerpiece to the city's skyline. The colors chosen are reminiscent to the vintage fiesta colors of the San Antonio Spurs. We developed a look and feel using these colors throughout our marketing collateral as well as the city's skyline as one of the main graphic elements.
Primary Secondary
Colors
Social
